Designing a captivating creature simply for it to exist against a white background and going no further is a purely academic exercise. Designing a creature that can survive in a world, interact with its own and other species, and go on to make an impact, is designing with intent. This is the end goal of creature design and what you will witness in this latest book from industry expert Terryl Whitlatch. 

With decades of experience in the entertainment industry, developing creatures for Star Wars: Episode 1-The Phantom Menace and Beowulf, among other films, Whitlatch offers an abundance of valuable advice through the Principles of Creature Design. For Whitlatch, there's no limit to what can be imagined with an open mind, though the journey may not always be an easy one. It??s what she called ??chasing the unicorn.?? We will surely enjoy joining her on her journey, filled with creatures so vivid, whimsical, and elaborate that we will wish-or wonder if-they are real.